Business Executive Program in Decision Making and Business Development consists of the following syllabus:
General Description: This program is designed to develop leadership and strategic decision-making skills in a dynamic business environment. It combines key knowledge from various business areas to equip executives with the necessary tools to drive organizational success.
1.Lean Management Description: Learn the principles and practices of Lean Management to eliminate waste and create more efficient processes. This course covers the key tools and techniques for implementing a culture of continuous improvement.
Topic 1: Principles of Lean Management
Topic 2: Value Stream Mapping
Topic 3: 5S Methodologies
Topic 4: Visual Management
Topic 5: Just in Time (JIT)
Topic 6: Kaizen and Continuous Improvement
Topic 7: Lean in Services vs. Lean in Manufacturing
2.Corporate Finance (Financial Management)
Description: This course offers a comprehensive view of corporate finance, covering everything from investment evaluation to long-term financing. Learn to make strategic financial decisions that maximize shareholder value.
Topic 1: Introduction to Corporate Finance
Topic 2: Investment Project Evaluation
Topic 3: Capital Structure
Topic 4: Working Capital Management
Topic 5: Cost of Capital
Topic 6: Mergers and Acquisitions
Topic 7: Long-Term Financial Strategies
3.Digital Marketing Strategy
Description: Develop effective digital marketing strategies that drive your company’s growth. This course covers SEO, SEM, social media marketing, and other key digital tactics.
Topic 1: Fundamentals of Digital Marketing
Topic 2: SEO and SEM
Topic 3: Social Media Marketing
Topic 4: Content Marketing
Topic 5: Email Marketing and Automation
Topic 6: Digital Advertising and PPC
Topic 7: Analytics and Measurement of Digital Campaigns
4.Talent Management
Description: Develop skills to attract, develop, and retain talent in your organization. This course covers everything from talent acquisition to performance management and professional development.
Topic 1: Talent Acquisition
Topic 2: Talent Development
Topic 3: Performance Management
Topic 4: Professional Development Programs
Topic 5: Talent Evaluation
Topic 6: Talent Retention Strategies
Topic 7: Talent Management in a Global Environment
This multidisciplinary approach will ensure that participants have a wide range of essential skills and knowledge to lead in the competitive business world.
