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Business Executive Program in Decision Making and Entrepreneurial Development

IEAD - Instituto Europeo de Alta Dirección | LA ESCUELA DE NEGOCIOS DE ALTO NIVEL

Business Executive Program in HR Management

The Business Executive Program in HR Management at IEAD is aimed at professionals seeking to optimize talent management and labor relations within their organizations. This program offers comprehensive training in strategic HR management, talent development, and compensation, preparing participants to lead teams and foster a positive and productive work environment.


  • Develop a strategic vision of human resources management aligned with organizational objectives.
  • Implement effective talent acquisition and development practices.
  • Manage labor relations and foster employee engagement.
  • Design and administer competitive compensation and benefits systems.

Skill AcquisitionSkills Obtained:

Hard Skills:

  • Strategic human resources planning.
  • Talent development and management in a global environment.
  • Conflict resolution techniques and labor relations management.
  • Design of compensation and benefits systems.

Soft Skills:

  • Leadership and team management skills.
  • Effective communication and employee motivation.
  • Ability to manage change and organizational culture.
  • Competence in time management and multitasking in HR environments.

Business Executive Program in Decision Making and Business Development consists of the following syllabus:

General Description: This program is designed to develop leadership and strategic decision-making skills in a dynamic business environment. It combines key knowledge from various business areas to equip executives with the necessary tools to drive organizational success.

1.Lean Management Description: Learn the principles and practices of Lean Management to eliminate waste and create more efficient processes. This course covers the key tools and techniques for implementing a culture of continuous improvement.

Topic 1: Principles of Lean Management

Topic 2: Value Stream Mapping

Topic 3: 5S Methodologies

Topic 4: Visual Management

Topic 5: Just in Time (JIT)

Topic 6: Kaizen and Continuous Improvement

Topic 7: Lean in Services vs. Lean in Manufacturing

2.Corporate Finance (Financial Management)

Description: This course offers a comprehensive view of corporate finance, covering everything from investment evaluation to long-term financing. Learn to make strategic financial decisions that maximize shareholder value.

Topic 1: Introduction to Corporate Finance

Topic 2: Investment Project Evaluation

Topic 3: Capital Structure

Topic 4: Working Capital Management

Topic 5: Cost of Capital

Topic 6: Mergers and Acquisitions

Topic 7: Long-Term Financial Strategies

3.Digital Marketing Strategy

Description: Develop effective digital marketing strategies that drive your company’s growth. This course covers SEO, SEM, social media marketing, and other key digital tactics.

Topic 1: Fundamentals of Digital Marketing

Topic 2: SEO and SEM

Topic 3: Social Media Marketing

Topic 4: Content Marketing

Topic 5: Email Marketing and Automation

Topic 6: Digital Advertising and PPC

Topic 7: Analytics and Measurement of Digital Campaigns

4.Talent Management

Description: Develop skills to attract, develop, and retain talent in your organization. This course covers everything from talent acquisition to performance management and professional development.

Topic 1: Talent Acquisition

Topic 2: Talent Development

Topic 3: Performance Management

Topic 4: Professional Development Programs

Topic 5: Talent Evaluation

Topic 6: Talent Retention Strategies

Topic 7: Talent Management in a Global Environment

This multidisciplinary approach will ensure that participants have a wide range of essential skills and knowledge to lead in the competitive business world.

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