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Business Executive Program in Marketing Management

IEAD - Instituto Europeo de Alta Dirección | LA ESCUELA DE NEGOCIOS DE ALTO NIVEL

The Business Executive Program in Marketing Management at IEAD is designed for professionals who want to master digital marketing and branding strategies. This program provides advanced knowledge in marketing analytics, digital strategies, and customer experience management, preparing participants to lead in the dynamic world of marketing.


  • Develop skills in marketing data analysis to optimize strategies.
  • Implement effective digital marketing strategies to drive growth.
  • Manage and develop strong, consistent brands.
  • Design and manage exceptional customer experiences.

Skill AcquisitionSkills Obtained:

Hard Skills:

  • Marketing data analysis and predictive modeling.
  • Digital marketing strategies, including SEO, SEM, and social media.
  • Brand management and positioning strategies.
  • Design and management of customer experience.

Soft Skills:

  • Communication skills for creating effective campaigns.
  • Creativity in problem-solving and strategy development.
  • Leadership in marketing teams and project management.
  • Ability to adapt to market trends and changes.

The BEP in Marketing Management consists of the following syllabus:

1.Marketing Analytics Description: Master data analysis in marketing to make evidence-based decisions. Learn to use analytical tools and statistical techniques to interpret marketing data and optimize strategies.

Topic 1: Introduction to Marketing Analytics

Topic 2: Customer Data Analysis

Topic 3: Predictive Models in Marketing

Topic 4: Marketing Analysis Tools

Topic 5: Measurement and Optimization of Marketing ROI

Topic 6: Big Data in Marketing

Topic 7: Data Visualization for Marketing

2.Digital Marketing Strategy

Description: Develop effective digital marketing strategies that drive your company’s growth. This course covers SEO, SEM, social media marketing, and other key digital tactics.  

Topic 1: Fundamentals of Digital Marketing

Topic 2: SEO and SEM

Topic 3: Social Media Marketing

Topic 4: Content Marketing

Topic 5: Email Marketing and Automation

Topic 6: Digital Advertising and PPC

Topic 7: Analytics and Measurement of Digital Campaigns

3.Brand Management

Description: This course teaches you how to manage and develop strong, consistent brands. Learn about brand value creation, positioning strategy, and brand identity management.

Topic 1: Fundamentals of Brand Management

Topic 2: Brand Identity Development

Topic 3: Brand Positioning

Topic 4: Brand Communication

Topic 5: Brand Experience

Topic 6: Brand Value Evaluation

Topic 7: Brand Extension Strategies

4.Customer Experience Management Description: Learn to design and manage exceptional experiences for customers. This course covers everything from customer research to the implementation of strategies that enhance customer satisfaction and loyalty.

Topic 1: Introduction to Customer Experience Management

Topic 2: Customer Research and Analysis

Topic 3: Designing Customer Experiences

Topic 4: Customer Service Strategies

Topic 5: Measurement and Monitoring of Customer Experience

Topic 6: Customer Feedback Management

Topic 7: Innovation in Customer Experience

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