European Master in Executive Leadership
IEAD - Instituto Europeo de Alta Dirección | LA ESCUELA DE NEGOCIOS DE ALTO NIVEL
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Beggining of classes:
To be chosen -
Duration:
9 months -
Credits:
60 ECTS
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Language:
English -
Price:
3.700€ -
Grants:
Available
- Qualification: At the end of the training program you will receive your Master's diploma free of charge.
- International character: We process the Hague Apostille process for international recognition in the countries covered by the Hague Convention.
- University certification: All graduates obtain an additional certification issued by the University Isabel I at the end of their studies.
ABOUT THE PROGRAM
SYLLABUS
ABOUT THE PROGRAM
The European Master in Executive Leadership from the IEAD Business School is designed to train the next generation of business leaders with a deeply rooted focus on innovation, emotional intelligence, financial technologies (fintech), marketing analytics, and prominently incorporating artificial intelligence (AI) into its curriculum. This program commits to exploring how technology, especially AI, is redefining the business landscape, preparing professionals to successfully lead in the complex global business environment for high-level roles across a broad spectrum of sectors and industries.
Located in the heart of Europe, our Master offers an educational experience that benefits from Europe’s rich cultural, economic, and social diversity. Through this program, students will immerse themselves in the European business ecosystem, learning from real case studies, collaborating with leading companies, and participating in exchanges with universities throughout the region. This European approach not only provides a deep understanding of international markets but also promotes a holistic and sustainable approach to business management.
Additionally, IEAD offers a network of contacts from professionals in various areas and sectors and access to lectures given by internationally recognized and prestigious professionals, sharing business experiences where examples of how to apply the theoretical material from the courses in the workplace will be seen.
Objectives:
– Train Innovative and Adaptive Leaders: Equip students to lead organizations in today’s dynamic business environment, focusing on adaptability, innovation, and the ability to lead teams through change.
– Integrate Artificial Intelligence into Business Strategy: Provide students with a solid understanding of how AI can be strategically applied to improve decision-making, optimize operations, and create new business opportunities.
– Develop Skills in Emotional Intelligence: Emphasize the importance of emotional intelligence in leadership, preparing students to manage teams with empathy, effective communication, and a deep understanding of human behavior.
– Explore Advances in Fintech and Marketing Analytics: Ensure students are up-to-date with the latest trends and technologies in finance and marketing, including AI applications in fintech and the use of advanced data analytics in marketing strategies.
– Foster Ethical Responsibility in Technology Use: Gain an understanding of the ethical and social implications of using AI and other technologies, promoting a responsible and sustainable approach to their application.
– Promote Global Thinking with a European Focus: Through case studies, collaborations, and learning experiences, emphasize the importance of the European context in global business management, preparing students to act as leaders on the international stage.
Professional Outcomes:
– CEO in Multinational Companies: Lead and oversee all corporate operations, adapting to global markets.
– Strategy and Management Consultant: Provide specialized advice on process improvement, innovation, and expansion strategies worldwide.
– Digital Transformation Expert: Guide companies in incorporating digital technologies to improve their global competitiveness.
– Innovation Manager: Lead the development of new products or services, driving innovation in any market.
– International Marketing Director: Develop and execute marketing strategies that adapt to various cultures and international markets.
– Fintech Specialist: Innovate in the financial sector through the application of new technologies, with global impact.
– Human Resources Director: Manage talent in organizations with international presence, promoting an inclusive and diverse culture.
– Entrepreneur: Start own businesses, taking advantage of market opportunities in different countries and regions.
– International Trade Policy Analyst: Analyze and influence global commercial and economic policies, impacting business strategy.
Skill Acquisition
Hard Skills
Hard Skills
– Artificial Intelligence (AI): Fundamental knowledge in AI, including machine learning and natural language processing, applied to improving decisions and business processes.
– Fintech: Understanding of financial technology innovations, such as blockchain and digital payment systems, and their impact on the financial sector.
– Marketing Analytics: Skills in data analysis to inform marketing strategies, using predictive analytics and consumer behavior tools.
– Strategy and Business Management: Abilities for strategic planning and innovation management, centered on the incorporation of emerging technologies.
– Financial Analysis: Competencies in financial evaluation, risk analysis, and management accounting, to make informed economic decisions.
Soft Skills
– Leadership and Teamwork: Promotion of skills to lead, motivate, and manage diversified teams, promoting a collaborative and effective work environment.
– Effective Communication: Training in advanced communication techniques to effectively interact with different stakeholders, both internal and external.
– Emotional Intelligence: Development of the ability to recognize, understand, and manage one’s own emotions and those of others, essential for decision-making and conflict management.
– Critical Thinking and Problem-Solving: Enhancement of the ability to analyze complex situations, identify problems, and develop innovative and practical solutions.
– Adaptability and Change Management: Strengthening of the ability to adapt to changing environments and lead transformation processes within the organization.
– Negotiation and Persuasion: Development of techniques to effectively negotiate and persuade others, key skills in project management and strategic decision-making.
SYLLABUS
The Curriculum of the European Master in Executive Leadership consists of the following subjects:
SECTION 1. LEADERSHIP AND ORGANIZATIONAL DEVELOPMENT Module 1. Modern leadership theories Module 2. High-performance team development Module 3. Emotional intelligence in leadership Module 4. Effective communication strategies Module 5. Change management and innovation Module 6. Ethical and responsible leadership Module 7. Intercultural leadership
SECTION 2. ADVANCED BUSINESS STRATEGY Module 1. Competitive and strategic analysis Module 2. Business growth strategies Module 3. Internationalization and globalization Module 4. Digital era strategy Module 5. Mergers and acquisitions Module 6. Disruptive business models Module 7. Value chain analysis
SECTION 3. CORPORATE FINANCE AND FINTECH Module 1. Corporate finance principles Module 2. Risk management and derivatives Module 3. Blockchain technologies in finance Module 4. Payment system innovations Module 5. Investment analysis and company valuation Module 6. Alternative financing and venture capital Module 7. Fintech regulation
SECTION 4. STRATEGIC AND DIGITAL MARKETING Module 1. Strategic marketing fundamentals Module 2. Digital marketing and social media Module 3. Consumer behavior Module 4. Branding and brand management Module 5. Content marketing Module 6. Marketing analytics and metrics Module 7. Marketing perspectives
SECTION 5. OPERATIONS AND LOGISTICS MANAGEMENT Module 1. Operations management principles Module 2. Supply chain management Module 3. Logistics and distribution Module 4. Operations innovation Module 5. Project quality management Module 6. Sustainable operations Module 7. Policy impact on logistics
SECTION 6. ARTIFICIAL INTELLIGENCE AND DATA ANALYTICS FOR BUSINESS Module 1. Artificial intelligence fundamentals Module 2. Business applications of AI Module 3. Big data and data analytics Module 4. Machine learning for decision-making Module 5. Data visualization and dashboards Module 6. AI ethics and privacy Module 7. AI guidelines
SECTION 7. HUMAN RESOURCES AND TALENT MANAGEMENT Module 1. Human resources management trends Module 2. Talent attraction and retention Module 3. Employee development and training Module 4. Performance management Module 5. Organizational culture and engagement Module 6. Workplace diversity and inclusion Module 7. Labor legislation impact
SECTION 8. ENTREPRENEURSHIP AND INNOVATION Module 1. Entrepreneurship fundamentals Module 2. Business model creation Module 3. Startup financing and venture capital Module 4. Innovation management and intellectual property Module 5. Startup growth strategies Module 6. Entrepreneurship ecosystems Module 7. Entrepreneurship context
ABOUT THE PROGRAM
SYLLABUS
ABOUT THE PROGRAM
The European Master in Executive Leadership – from the IEAD Business School is designed to train the next generation of business leaders with a deeply rooted focus on innovation, emotional intelligence, financial technologies (fintech), marketing analytics, and prominently incorporating artificial intelligence (AI) into its curriculum. This program commits to exploring how technology, especially AI, is redefining the business landscape, preparing professionals to successfully lead in the complex global business environment for high-level roles across a broad spectrum of sectors and industries.
Located in the heart of Europe, our Master offers an educational experience that benefits from Europe’s rich cultural, economic, and social diversity. Through this program, students will immerse themselves in the European business ecosystem, learning from real case studies, collaborating with leading companies, and participating in exchanges with universities throughout the region. This European approach not only provides a deep understanding of international markets but also promotes a holistic and sustainable approach to business management.
Additionally, IEAD offers a network of contacts from professionals in various areas and sectors and access to lectures given by internationally recognized and prestigious professionals, sharing business experiences where examples of how to apply the theoretical material from the courses in the workplace will be seen.
Objetivos:
– Train Innovative and Adaptive Leaders: Equip students to lead organizations in today’s dynamic business environment, focusing on adaptability, innovation, and the ability to lead teams through change.
– Integrate Artificial Intelligence into Business Strategy: Provide students with a solid understanding of how AI can be strategically applied to improve decision-making, optimize operations, and create new business opportunities.
– Develop Skills in Emotional Intelligence: Emphasize the importance of emotional intelligence in leadership, preparing students to manage teams with empathy, effective communication, and a deep understanding of human behavior.
– Explore Advances in Fintech and Marketing Analytics: Ensure students are up-to-date with the latest trends and technologies in finance and marketing, including AI applications in fintech and the use of advanced data analytics in marketing strategies.
– Foster Ethical Responsibility in Technology Use: Gain an understanding of the ethical and social implications of using AI and other technologies, promoting a responsible and sustainable approach to their application.
– Promote Global Thinking with a European Focus: Through case studies, collaborations, and learning experiences, emphasize the importance of the European context in global business management, preparing students to act as leaders on the international stage.
Professional Outcomes:
– CEO in Multinational Companies: Lead and oversee all corporate operations, adapting to global markets.
– Strategy and Management Consultant: Provide specialized advice on process improvement, innovation, and expansion strategies worldwide.
– Digital Transformation Expert: Guide companies in incorporating digital technologies to improve their global competitiveness.
– Innovation Manager: Lead the development of new products or services, driving innovation in any market.
– International Marketing Director: Develop and execute marketing strategies that adapt to various cultures and international markets.
– Fintech Specialist: Innovate in the financial sector through the application of new technologies, with global impact.
– Human Resources Director: Manage talent in organizations with international presence, promoting an inclusive and diverse culture.
– Entrepreneur: Start own businesses, taking advantage of market opportunities in different countries and regions.
– International Trade Policy Analyst: Analyze and influence global commercial and economic policies, impacting business strategy.
Skill Acquisition – Hard Skills Obtained
– Artificial Intelligence (AI): Fundamental knowledge in AI, including machine learning and natural language processing, applied to improving decisions and business processes.
– Fintech: Understanding of financial technology innovations, such as blockchain and digital payment systems, and their impact on the financial sector.
– Marketing Analytics: Skills in data analysis to inform marketing strategies, using predictive analytics and consumer behavior tools.
– Strategy and Business Management: Abilities for strategic planning and innovation management, centered on the incorporation of emerging technologies.
– Financial Analysis: Competencies in financial evaluation, risk analysis, and management accounting, to make informed economic decisions.
Soft Skills
– Leadership and Teamwork: Promotion of skills to lead, motivate, and manage diversified teams, promoting a collaborative and effective work environment.
– Effective Communication: Training in advanced communication techniques to effectively interact with different stakeholders, both internal and external.
– Emotional Intelligence: Development of the ability to recognize, understand, and manage one’s own emotions and those of others, essential for decision-making and conflict management.
– Critical Thinking and Problem-Solving: Enhancement of the ability to analyze complex situations, identify problems, and develop innovative and practical solutions.
– Adaptability and Change Management: Strengthening of the ability to adapt to changing environments and lead transformation processes within the organization.
– Negotiation and Persuasion: Development of techniques to effectively negotiate and persuade others, key skills in project management and strategic decision-making.
SYLLABUS
The Curriculum of the European Master in Executive Leadership consists of the following subjects:
1. Leadership and Organizational Development
– Modern leadership theories
– High-performance team development
– Emotional intelligence in leadership
– Effective communication strategies
– Change management and innovation
– Ethical and responsible leadership
– Intercultural leadership
2. Advanced Business Strategy
– Competitive and strategic analysis
– Business growth strategies
– Internationalization and globalization
– Digital era strategy
– Mergers and acquisitions
– Disruptive business models
– Value chain analysis
3. Corporate Finance and Fintech
– Corporate finance principles
– Risk management and derivatives
– Blockchain technologies in finance
– Payment system innovations
– Investment analysis and company valuation
– Alternative financing and venture capital
– Fintech regulation
4. Strategic and Digital Marketing
– Strategic marketing fundamentals
– Digital marketing and social media
– Consumer behavior
– Branding and brand management
– Content marketing
– Marketing analytics and metrics
– Marketing perspectives
5. Operations and Logistics Management
– Operations management principles
– Supply chain management
– Logistics and distribution
– Operations innovation
– Project quality management
– Sustainable operations
– Policy impact on logistics
6. Artificial Intelligence and Data Analytics for Business
– Artificial intelligence fundamentals
– Business applications of AI
– Big data and data analytics
– Machine learning for decision-making
– Data visualization and dashboards
– AI ethics and privacy
– AI guidelines
7. Human Resources and Talent Management
– Human resources management trends
– Talent attraction and retention
– Employee development and training
– Performance management
– Organizational culture and engagement
– Workplace diversity and inclusion
– Labor legislation impact
8. Entrepreneurship and Innovation
– Entrepreneurship fundamentals
– Business model creation
– Startup financing and venture capital
– Innovation management and intellectual property
– Startup growth strategies
– Entrepreneurship ecosystems
– Entrepreneurship context
