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Executive Business Program in Strategic Decision-Making and Business Development

IEAD - Instituto Europeo de Alta Dirección | LA ESCUELA DE NEGOCIOS DE ALTO NIVEL

  • Start date:
    To be determined
  • Duration:
    4 months
  • Language:
    English
  • Price:
    €590
  • Qualification: Upon completion of the program, you will receive your Executive Business diploma free of charge.
  • International Recognition: We handle the Hague Apostille process for international recognition in the countries covered by the Hague Convention.
More information

Executive Business Program in Strategic Decision-Making and Business Development

The Executive Business Program in Strategic Decision-Making and Business Development at IEAD is designed to prepare executives to lead and make strategic decisions in complex business environments. By combining key knowledge from operations, finance, marketing, and human resources, this program offers multidisciplinary training to drive organizational success.

Objectives:

  • Develop leadership and strategic decision-making skills.
  • Integrate knowledge from different business areas for effective management.
  • Foster innovation and creative thinking in business problem-solving.
  • Prepare participants to face global and dynamic challenges in the business world.

Skills Acquired:

Hard Skills:

  • Lean Management for process optimization.
  • Corporate finance for strategic decision-making.
  • Digital marketing strategies and data analysis.
  • Talent management and team development.

Soft Skills:

  • Leadership and communication skills in business environments.
  • Critical thinking and complex problem-solving.
  • Ability to innovate and adapt to rapid change.
  • Time management and interpersonal skills for dynamic environments.

The Executive Business Program in Strategic Decision-Making and Business Development consists of the following curriculum:

General Description:

This program is designed to develop leadership and strategic decision-making skills in a dynamic business environment. It combines key knowledge from multiple business areas to equip executives with the tools needed to drive organizational success.

1. Lean Management

Description:

Learn the principles and practices of Lean Management to eliminate waste and create more efficient processes. This course covers key tools and techniques for implementing a culture of continuous improvement.

Topic 1: Principles of Lean Management
Topic 2: Value Stream Mapping
Topic 3: 5S Methodologies
Topic 4: Visual Management
Topic 5: Just-in-Time (JIT)
Topic 6: Kaizen and Continuous Improvement
Topic 7: Lean in Services vs. Lean in Manufacturing

2. Corporate Finance (from Financial Management)

Description:

This course offers a comprehensive overview of corporate finance, covering everything from investment evaluation to long-term financing. Learn to make strategic financial decisions that maximize shareholder value.

Topic 1: Introduction to Corporate Finance
Topic 2: Investment Project Evaluation
Topic 3: Capital Structure
Topic 4: Working Capital Management
Topic 5: Cost of Capital
Topic 6: Mergers and Acquisitions
Topic 7: Long-Term Financial Strategies

3. Digital Marketing Strategy

Description:

Develop effective digital marketing strategies that drive business growth. This course covers SEO, SEM, social media marketing, and other key digital tactics.

Topic 1: Fundamentals of Digital Marketing
Topic 2: SEO and SEM
Topic 3: Social Media Marketing
Topic 4: Content Marketing
Topic 5: Email Marketing and Automation
Topic 6: Digital Advertising and PPC
Topic 7: Digital Campaign Analytics and Measurement

4. Talent Management

Description:

Develop skills to attract, develop, and retain talent within your organization. This course covers everything from talent acquisition to performance management and professional development.

Topic 1: Talent Acquisition
Topic 2: Talent Development
Topic 3: Performance Management
Topic 4: Professional Development Programs
Topic 5: Talent Assessment
Topic 6: Talent Retention Strategies
Topic 7: Talent Management in a Global Environment

The study methodology of the Instituto Europeo de Alta Dirección is characterized by its flexibility, allowing students to balance their personal and professional lives. For this reason, all Advanced Programs are designed to follow a progressive and agile online methodology.

The Virtual Campus and Metaverse allow you to connect from any device, anywhere in the world, without giving up networking with professors and classmates, progressing through your studies at your own pace while always being guided by the school’s academic leadership.

All training programs at the Instituto Europeo de Alta Dirección are structured around four learning units:

  1. Dynamic learning content
  2. Masterclasses and live sessions
  3. Case Method implementation
  4. Final assessment test in each subject

Our high value-added methodology enables you to acquire knowledge in a comfortable, agile, and effective way, allowing for direct application in your professional environment.

To access any of our training programs, applicants must meet the following requirements:

  • Hold a Bachelor’s degree, Architecture degree, Engineering degree (Senior or Technical), Bachelor’s degree, Associate degree, or another equivalent qualification.
  • Students currently enrolled in a university degree program or equivalent higher education studies.
  • Professionals with demonstrated career progression in their current role.

If you do not meet any of the above conditions, please contact IEAD – Instituto Europeo de Alta Dirección, and the Admissions Department will assess your individual case.

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