Executive Business Program in Marketing Management
The Executive Business Program in Marketing Management at IEAD is designed for professionals who want to master digital and brand marketing strategies. This program provides advanced knowledge in marketing analytics, digital strategies, and customer experience management, preparing participants to lead in the dynamic world of marketing.
Objectives:
- Develop skills in marketing data analysis to optimize strategies.
- Implement effective digital marketing strategies to drive growth.
- Manage and develop strong, consistent brands.
- Design and manage exceptional customer experiences.
Skills Acquired:
Hard Skills:
- Marketing data analysis and predictive models.
- Digital marketing strategies, including SEO, SEM, and social media.
- Brand management and positioning strategies.
- Customer experience design and management.
Soft Skills:
- Communication skills for creating effective campaigns.
- Creativity in problem-solving and strategy development.
- Leadership in marketing teams and project management.
- Ability to adapt to market trends and changes.
The Executive Business Program in Marketing Management consists of the following curriculum:
1. Marketing Analytics
Description:
Master marketing data analysis to make evidence-based decisions. Learn to use analytical tools and statistical techniques to interpret marketing data and optimize strategies.
Topic 1: Introduction to Marketing Analytics
Topic 2: Customer Data Analysis
Topic 3: Predictive Models in Marketing
Topic 4: Marketing Analytics Tools
Topic 5: Measurement and Optimization of Marketing ROI
Topic 6: Big Data in Marketing
Topic 7: Data Visualization for Marketing
2. Digital Marketing Strategy
Description:
Develop effective digital marketing strategies that drive business growth. This course covers SEO, SEM, social media marketing, and other key digital tactics.
Topic 1: Fundamentals of Digital Marketing
Topic 2: SEO and SEM
Topic 3: Social Media Marketing
Topic 4: Content Marketing
Topic 5: Email Marketing and Automation
Topic 6: Digital Advertising and PPC
Topic 7: Digital Campaign Analytics and Measurement
3. Brand Management
Description:
This course teaches you how to manage and develop strong, consistent brands. Learn about brand equity creation, positioning strategy, and brand identity management.
Topic 1: Fundamentals of Brand Management
Topic 2: Brand Identity Development
Topic 3: Brand Positioning
Topic 4: Brand Communication
Topic 5: Brand Experience
Topic 6: Brand Equity Evaluation
Topic 7: Brand Extension Strategies
4. Customer Experience Management
Description:
Learn how to design and manage exceptional customer experiences. This course covers everything from customer research to the implementation of strategies that improve customer satisfaction and loyalty.
Topic 1: Introduction to Customer Experience Management
Topic 2: Customer Research and Analysis
Topic 3: Customer Experience Design
Topic 4: Customer Service Strategies
Topic 5: Measurement and Monitoring of Customer Experience
Topic 6: Customer Feedback Management
Topic 7: Innovation in Customer Experience
The study methodology of the Instituto Europeo de Alta Dirección is characterized by its flexibility, allowing students to balance their personal and professional lives. For this reason, all Advanced Programs are designed to follow a progressive and agile online methodology.
The Virtual Campus and Metaverse allow you to connect from any device, anywhere in the world, without giving up networking with professors and classmates, progressing through your studies at your own pace while always being guided by the school’s academic leadership.
All training programs at the Instituto Europeo de Alta Dirección are structured around four learning units:
- Dynamic learning content
- Masterclasses and live sessions
- Case Method implementation
- Final assessment test in each subject
Our high value-added methodology enables you to acquire knowledge in a comfortable, agile, and effective way, allowing for direct application in your professional environment.
To access any of our training programs, applicants must meet the following requirements:
- Hold a Bachelor’s degree, Architecture degree, Engineering degree (Senior or Technical), Bachelor’s degree, Associate degree, or another equivalent qualification.
- Students currently enrolled in a university degree program or equivalent higher education studies.
- Professionals with demonstrated career progression in their current role.
If you do not meet any of the above conditions, please contact IEAD – Instituto Europeo de Alta Dirección, and the Admissions Department will assess your individual case.
